
There are many ways to grow your real estate business. Whether your business is real estate sales, property management, lending or any other aspect related to real estate, there are many opportunities to grow your business. Consider the following:
Prospecting
For reaching out to prospects, recommend products that are lightweight and flat for easy mailing. A magnetic calendar fits the bill (and the envelope) and is inexpensive enough for wide distribution. If prospects are thinking about buying, a mortgage calculator pen will show them what they can afford.
Consider an Open House. One primary purpose of an Open House is to collect contact information of those interested in purchasing, particularly in that neighborhood. Sure, you can have a guest registration and pass out your business card, but will they remember you? What is you provided every visitor with a more meaningful way to remember you.

Closing Gifts
A great closing gift will not only let your buyers know that you appreciate them. A well chosen gift will remind that buyer of your efforts for years to come. When it is time to sell who will they call?
A great closing-gift option is a welcome mat or picture frame, imprinted with the family name. For home buyers who tipple, a bottle of wine is the perfect celebratory presentation or perhaps a house-shaped “Welcome Home” gift box filled with chocolate coins or pecans will make buyers feel right at home as soon as they’ve closed.

Keeping In Touch
After the sale, agents should keep in touch once or twice a year, so homeowners remember them when it’s time to sell. Again, convenient direct mailers like a calendar/thermometer combo or seed-paper coaster make cost-effective choices.
Seeking referrals or thanking someone for making a referral.
After the sale the buyer will be talking about their home buying experience for years to come. Will they remember you when it is time for a making a referral? Give them a gift that they will appreciate A bottle of wine is great but after the celebration it is gone forever. Give them a gift that they will have for years. For example, a metal key ring with your contact information engraved on the surface will be used and enjoyed for years with your information right there for years to come.
Past clients can also be invaluable for referrals, and agents can encourage them with a reward program. Suggest presenting a house-shaped keyring/bottle opener for qualified referrals and a clock/paperweight when the referral closes on a house.

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