While it is easy to promote your business it is more difficult to build an effective promotion. Of course, you won't know if your promotion is effective unless you have an objective, and a way to measure the results.
What is an effective promotion for your business or organization? There are many considerations for example, what do you want to accomplish; increased brand awareness; introduce a new product; generate sales; something else? Perhaps you want to grow membership roles or raise money for your non-profit.